Introduction

With the explosion in video projection technology, new generations of digital audio, and sophisticated computer-controlled lighting, production values in both the live performance and corporate staging markets have risen dramatically.

There are thousands of large and small independent Rental and Staging companies throughout North America, employing tens of thousand of professionals. Rental and Staging professionals are the technical people that spec the audio, video, lighting and computerized graphics to make it possible for a production to stand out.

These productions include everything from touring rock concerts to corporate sales, or product roll-out events to major trades shows. Whether it’s staging a major corporate presentation for 10,000 Coca Cola salespeople, providing the staging equipment for the unveiling of the new line of BMW automobiles, or designing the sound, video and lighting for Sting, Rental and Staging pros are out in the field every day, using millions of dollars worth of gear—and replacing that gear on a regular basis.

Most A/V dealers/resellers have special divisions that address A/V rental and staging. Professionals are also located in design/build firms and systems integration companies. A huge untapped market is exhibit services contractors who construct small and large-scale booths for trade shows around the world. And there are handfuls of large, nationwide rental and staging companies that each year buy tens of millions of dollars each worth of equipment for their inventories.

However, there is a huge potential readership with at least 12 association serving this industry.

Rental and Staging Systems magazine covers the following areas:

• Video
• Data display
• Lighting
• Sound
• Cutting-edge technology such as seamless screens
• Unique layouts and show formats
• Staging innovation and on-the-spot creative solutions
• Large venue case studies
• Small venue case studies
• New technology (hardware and software)
• Educational opportunities for professionals
• Training staff for new technology and new marketing opportunities
• Special management topics such as security and inventory control